Misfits Market: A Cheaper, More Sustainable Way to Buy Groceries

Quirky produce doesn’t have to be thrown out

Markets typically like to display “perfect” produce. Photo by Ja Ma.

Markets typically like to display “perfect” produce. Photo by Ja Ma.

Have you ever felt excited when you found a cute mini potato in your groceries? Or marveled at a cool way that carrots grew intertwined together? Produce with quirks can be fascinating, and not dangerous to eat. However, many supermarkets have become obsessed with finding the “perfect” produce—the picture-perfect produce that customers would want to buy. Therefore, the produce that don’t fit the bill will end up as waste. 

Misfits Market is a service that simultaneously helps the world and your wallet. They collect food from farmers that would normally go to waste, and package it to sell to their customers. The customers get their produce at a markdown of up to 50% compared to regular grocery stores, while the farmers are able to make extra money. So, customers save money, farmers make money, and both Misfits Market and their patrons are working to reduce the 3.3 billion tons of carbon dioxide that are generated annually because of food waste. 

Misfits Market makes life easier by delivering your groceries straight to your door. You can subscribe to the Mischief Box or a larger Madness Box, that can be delivered either once a week or every other week. Misfits Market delivers to a large number of states in the US, but it is growing quickly. The produce varies by season, and is always organic. 

Additionally, their packaging is entirely eco-friendly. The boxes are recyclable and compostable, and the insulation to protect the produce from the elements during delivery is also home-compostable. Misfits Market’s website gives directions for how to compost the insulation at home. 

Check out Misfits Market’s blog to see recipes to make with their produce.

ELIANA DOFT loves to write, travel, and volunteer. She is especially excited by opportunities to combine these three passions through writing about social action travel experiences. She is an avid reader, a licensed scuba diver, and a self-proclaimed cold brew connoisseur. 


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